Our Story

PAjewelry an abbreviation of Preeti Agrawal Jewelry is a pure luxury prêt collection designed to meet both aesthetic and healing purposes.

 PAjewelry is a brand developed over fascination, dreams, meditation, travel, curiosity, self discovery and mind-body connection. Designed by Preeti Agrawal, each piece reflects nature, mother earth and a balance of energies. Rough crystals being the signature of the brand, each crystal is handpicked by Preeti herself. It is then cleansed, energized-consecrated and blessed by Preeti to empower the owner of the wearable art. 

Undoubtly, Preeti Agrawal jewelry is a jewelry label that makes life an occasion. Romancing nature, PA Jewelry creates artisanal and expressive everyday jewelry, in subtle, nuanced ways such that it appeals to the global woman. Blending the healing properties and artisanal craftsmanship, the brand  has taken a unique approach to design which spells “Modern Woman”. Fashion advocates look at PA Jewelry as striking a fine balance between nature inspired detailed designs and minimalism. Fashion meets wearability with each of our handcrafted pieces designed around precious raw crystals and silver.

The brand is known for its signature look of raw, uncut gemstones made in silver and dipped in 22kt gold, an approach that was taken in defiance of the prevailing industry standard of polished, smooth and “perfect looking” crystals and stones. With the “uncut and unpolished” gemstone approach, the brand defined its muse loud and clear- the modern woman who is unrepentantly herself, embracing her flaws and imperfections.

With roots in Nepal, PA Jewelry was oficially founded in 2012 and is continuously coming up with unique and fascinating designs. And the line consists of an array of statement pieces: well-crafted pendants, rings, splendid bracelets and earrings with a beautifully carved silver charm come in a variety of crystals, all with a healing purpose. Set in silver and gold-plated silver mostly, the designs are ingenious using combinations of crystals and color to unusual and arresting effect.

While many of the crystals are sourced from the Himalayas others are imported from the neighboring countries.